VIP Products S.A. (VIP = Very Intensive Painting) was incorporated in 2001 in Luxembourg by Mr Peter Friberg, an international businessman of Swedish origin. The company’s first star product was an adaptable intelligent paint roller which was manufactured under license. In 2007, the CEO made the acquaintance of a university researcher and the inventor of a puncture-proof tyre sealant with a potential worldwide mass market. He then embarked on the transfer of the confidential know-how and the construction of a production plant in Luxembourg, with the support of a number of open innovation partners – notably an innovation and design consultancy and a technical and testing centre.
Open innovation for SME's
