This is the case of a new science-based company that spun off from research at Umeå University in 1999. It is a project-based company focusing on two core business areas: plant growth and vigour and selective breeding / fibre modification. The main vision is to contribute to an improved environment. When an innovation project is mature enough for the production phase, SweTree’s business model is to spin it off into a new firm. This is what happened with the SeedPAD project described in this case. In 2015, SweTree Technologies spun off the SeedPAD project into the newly created spin-off company SweTree Nutrition. SweTree Technologies is still the main owner.