Surecom is an SME with some 100 employees that designs and builds solutions for network operators in Ireland. Started in 2005 by a former engineer of one of the telecom operators, the company receives outsourced projects from the operators in order to provide services to the end consumer. They engaged with the operator in order to improve their bargaining power when purchasing materials which has allowed them to deliver their projects at a lower cost than their competitors. In their drive to create a fresh image and expand their business, the company worked with Enterprise Ireland and marketing experts to help them in their transition from an opportunity-seeking company to a sales-driven company.