This case is about a mature high-tech manufacturing firm, STT, whose traditional market disappears. To survive the company had to find a new market niche. The market opportunity was identified by a large Swedish customer and distributor. The project involved adapting STT’s system for emission control – originally developed for the automotive industry – for applications in shipping. The company was forced to reduce its workforce and all other business except for this new product. The company would not have survived without the project. STT now has an opportunity to grow and has learned to collaborate in further projects.
Open innovation for SME's
