SAICON and EPIS, two ICT companies, initiated a project aiming to combine the educational and commercial potential of gamification in a new application to train users around electricity issues. Using the gamification methodology, SMARTEGE, the aim of the application was to modify users’ behaviour towards electricity management, via an educational and emotional involvement with the app. Key companies and university teams joined efforts to provide know-how and expertise in specific domains during the development and pilot testing of the application. This strategic collaboration led not only to the validation of the scope of the application and its proven impact to create behavioural change, but also generated a valuable resource for the companies to develop educational gamified applications in new/different markets and target areas.
Open innovation for SME's
