This is the case of a new company in the quilts and duvet market which began life in 2000 in circumstances which posed seriously weak economic prospects for the industry. The value proposition of the new company was ‘Healthy sleep for a better tomorrow’. The company used sleeping experts and research organizations to study the main issue with sleep, namely keeping a stable temperature throughout the sleep cycle. It then went on to license new technology and develop a number of partnerships to bring its products to the market.
Open innovation for SME's
