Oatly is a science-based, medium-high-tech, innovative company in the low-tech food industry. It was established in 1994 by academic researchers from Lund University. The company has grown very fast, and in 2016 its turnover was around €50 million. Oatly developed an oat drink, which was later followed by further innovative products. The milky drink is based on liquid oats, and can be used by people who suffer from lactose intolerance. Oats have many health benefits and contain beta-glucans that help lower cholesterol. It is therefore important in the manufacturing process to take advantage of the oat fibres and not cut them down. The company works broadly with innovation, and there are many examples of open innovation projects. The innovations include product development, research and process technology as well as innovative distribution solutions and sales channels.
Open innovation for SME's
