This is the case of a small Norwegian company called Innovation Performance AS (I-Perform), which provides consulting and training services for regional and national clusters of organizations and is currently a leading cluster service provider in Norway. Launched in 2000 in response to the transformation and deregulation in the telecom industry, the company targeted SMEs as end-users. A number of collaborations, including a partnership with The European Secretariat for Cluster Analysis (ESCA) and a joint European project with various partners called Learning Layers, became essential for I-Perform’s business development and scaling-up. These collaborations demonstrate how the company managed to adapt its business focus from selling to one cluster towards a portfolio approach and started utilizing e-learning tools in the provision of its services.