Golden Egg is a digital media company founded in 2015 by two professionals who had vast experience of the industry, both as a product and creative director. They recently entered and won a competition to provide a UK high street bank with a software solution for internal employee feedback. This innovation required them to work closely with the bank and their employees in order to develop a solution that would be practical and relevant. Golden Egg has a strategy of staying small and lean, with only 4 regular employees, and expanding on a project basis by using a network of freelancers. The focus of the SME is on obtaining interesting assignments that will challenge the co-founders rather than only focusing on profit.
Open innovation for SME's
