Elinta is an engineering company with its main business in factory automation solutions and trading in automation related components. Elinta’s division dealing with image recognition, Elinvison, was established in 1996 and business flourished for 10 years until their largest customer went bankrupt. This was caused by the rapid advance and falling prices of LCD flat panel technology, which overtook CRT display technology. The first challenge for the SME was to find and develop a new business line. They found 3D scanning to be a potential business opportunity, but it meant changing the company (or rather part of it) from a service company to a production company. In addition to developing manufacturing capabilities it meant developing a supply chain and especially a worldwide marketing and sales organization.