This is a case study of an SME which was looking to expand into a new market (public sector) and used a clever open innovation strategy to achieve market entry. It successfully applied for government seed funding to run a feasibility study on a new product addressing a key environmental concern at the time, which was built as an added feature to their existing cloud-based platform software. The company collaborated with public research organizations and government agencies to both calibrate and validate the product, and began to build an inter-organizational consortium to promote its capabilities in the SME segment of the Earth Observation sector and access the public sector market.
Open innovation for SME's
