MyJINI is a connected car service with an insurance solution developed by BNV Mobility (an app that registers driving behaviour and trips). The service is unique because it re-invents the means of incentivizing safe driving behaviour in a positive way. The MyJINI solution rewards drivers with discounts on fuel, lower insurance fees and other products in the web shop. The concept was co-developed together with an insurance company and consultancy firm. Other partners were involved in the development and commercialization phases (e.g. Shell for go-2-market and a firm of IT system developers).