The case involves a small Scottish fish vaccination company with a strategic interest in the Norwegian salmon farming industry. With the increasing use of automation in the market, the SME looked for new business opportunities to complement their vaccination by-hand services. The vaccination of “cleaner” fish was identified as offering a higher profit margin than salmon. The company undertook an OI with a PSR and large company which yielded useful outcomes before completion of the project. Two key outcomes were the development of a new niche service and increased recognition of being a leading company in the fish vaccination market, leading to an increase in business.
Open innovation for SME's
