Founded in 1999, the company operates in the coating sector in the Benelux market. Thanks to the innovation strategy implemented in recent years by the new ownership who bought the company six years ago, the organization also offers customized products to match customers’ requests by exploiting a supply chain established over the years. This case shows that the effectiveness of a network is not always dependent on legal formulas (e.g. exclusive licensing/formal supply agreements) but is also closely related to the existence of a trustworthy collaboration.
Open innovation for SME's
