Digital Media Finland is a small consulting company, established in 2009, which operates in the digital media market. It provides consulting services on business model, strategy and marketing innovation for companies which are encountering challenges with digitalization. Open innovation is applied as a tool for network expansion, building and maintaining its business ecosystem, improving collaboration with stakeholders and acquiring and disseminating external knowledge. Professional seminars are used for sourcing and exploiting external knowledge, disseminating it internally and within the company’s ecosystem, as well as extending its network of consultants and clients, which often leads to new collaborative projects. The open business model of the company is configured by the requirements of the dynamic digital market. The company’s radically open business model is potentially a part of a new trend towards extreme outsourcing which further challenges traditional concepts of organization and organizational boundaries.