A start-up company, which was formally founded in August 2015, has introduced a totally new concept for a plug’n’play headset device that lowers the entry barriers for neurostimulation. The key value proposition is in making the user a better problem solver and creative thinker via neurostimulation, which is safe and easy to apply. From the concept development stage the company has been actively utilizing external sources of knowledge and expertise (building and maintaining relationships with individual experts, research teams, lead users and other companies), while also sharing in-house expertise and knowledge externally. After growing the staff to seven employees, the company downsized on purpose to 2 key staff while building a stronger external team (individuals hired on a project basis). The SME is not just a company but a crowdscience project, which runs a community of neuroscientists, engineers, developers and creative contributors. The company finalized its first patent application in December 2016.