A Lithuanian SME persistently sought and established a strategic partnership relationship with a Japanese company. The purpose was twofold: learning – the company’s management was impressed by the Japanese manufacturing culture which they wanted to adopt – and developing a sales channel to the Asian market which was beyond their reach. An interesting feature of this case is that the companies are quite similar in terms of products and target customers, size and their approach to business. In other circumstances you might expect such companies to be competitors.
Open innovation for SME's
