This case concerns an advanced technological concept at Airbus Innovation Works. Airbus itself has no intention to further develop and commercialize it (not its core business). The case describes the different steps in the further development and commercialization of the technology via an external route to market. The case shows nicely that what can be labelled as an “out-licensing case” is in reality a complex and step-by-step process with a number of challenges in aligning and shifting of partners. The dynamics of the partnerships and inter-organizational networks are an integral part of the overall competitive dynamics in the case.
Open innovation for SME's
