Betelgeux manufactures detergents and disinfectants mainly for the food industry in Spain. To differentiate itself from its competitors (mainly multinational companies) the SME customizes and personalizes its support to clients according fo their needs. Innovation is one of the core values of the company and they are constantly combining knowledge from different fields, such as microbiology, chemistry, engineering, etc. in order to offer their clients innovative solutions. The company entered into an open innovation project with a university professor and an applied research centre in order to develop a solution to a common problem that had previously gone unaddressed. The outcome helped the SME to acquire around 100 new customers and allowed it to leverage increased sales of its existing product lines in the process.
Open innovation for SME's
