Five SMEs active in developing solutions for new and installed production lines agreed to pool their resources in a consortium to work on a more holistic offering for clients in need of automation and production line solutions. The Automation Cluster offers skills in robotics, automation, linear transport systems, electrical distribution & control panels, design & engineering of production lines, as well as solutions for metal works and assembly. The open innovation project focused on the sales model and aimed to give all the partners opportunities of scale and more market power. The primary target market of the consortium is the automotive industry. The consortium was brought together and facilitated by an external party.