Pro Earth is a small company that develops a number of products for the containment, prevention, and absorption of hydrocarbons, oils and other toxins in water. All their products are based on the SaveSorb technology for which they have an exclusive licensing and distribution agreement. There are three people working in the company and they have a wide range of agreements and links with other organizations for other services such as product engineering and marketing. This case shows that Pro Earth makes extensive use of their partners and customers through most stages of the innovation process, from generating the idea to rolling it out.
Open innovation for SME's
